Wet Seal is a trend-right fashion retailer catering to 13 - 23 year old girls. The core 16 year old customer loves fashion and shops frequently, both in the mall and online. The brand features a broad range of fun, trendy and fashion basic apparel and accessories at budget-friendly prices. Wet Seal stores are mall-based and average 4,000 square feet. In fiscal 2012, the Wet Seal division represented approximately 85% of total sales. Wet Seal's online store can be accessed at www.wetseal.com.
Arden B is a women's contemporary fashion destination targeting the 21 - 39 year old woman. The core 28 year old customer maintains a full social calendar and is always "dressed." The brand is well established as a dress destination for all social occasions and carries a broad assortment of other categories and accessories for women seeking merchandise that makes them feel beautiful and confident. Arden B stores are mall-based and average 3,100 square feet. In fiscal 2012, the Arden B division represented approximately 15% of total sales. Arden B's online store can be accessed at www.ardenb.com.